I strive to build and grow truly empowered design teams.
I support and enable design teams to improve how product and service companies execute on their User Experience vision through sound design leadership that generates measurable impact from customer adoption, engagement and retention.
I believe deeply in the virtues of curiosity, experimentation and play which I leverage as core tenets upon which I develop effective and motivated teams. I rely on partnership and collaboration as my chief tools to create consensus and drive change.
I maintain a strong ongoing bias for action forged in the startup world, an honest desire to serve and represent the customer’s interests, and a track record of delivering on strategy derived from a deep knowledge of the customer’s needs and expectations.
© 2021 Peter Backman. All rights reserved.