A magical unicorn!
Shiny!
Hi, I'm Peter Backman. I make the Internet...



Ooooh, Shiny!
If only he were more... Usable! Do your users look like this? Looking for that big payoff? Fly the friendly skies on UX Air.

I'm a gray-sky-loving Seattle native who found my way into the world of User Experience (UX) as part of a decade-long professional journey designing usable information and marketing content for just about every medium possible, including: print, CD-ROM, embedded multimedia, intranets, extranets, web applications, mobile devices and more.

Having developed both strong design and development skills and combined them with a natural love of good content, I couldn't help but see the web through a UX Professional's eyes. The rest has been a mad-cap Keystone Cops chase montage through nearly every kind of UX project imaginable, each more fun and interesting than the last.

I admit it. I'm a dyed-in-the-wool, Kool-Aid-drinking, passionate User Experience (UX) guy and I've been in a non-stop love affair with making the Internet more fun, more shiny and more easy-to-use since the 90s.

I'm a design and typography nerd, a shameless gadget geek, as well as a garage-dwelling entrepreneur at heart. I have a hard time resisting a challenge to envision a way to make just about anything on the Internet useful, usable and engaging.

I'm also a lucky man with a wonderful wife and two adorable kids They constantly keep me smiling.

Oh, look! A cookie!

© 2013 Peter J. Backman. All rights reserved. Environmental notice: no unicorns were harmed in the making of this site.